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Pero Foods

Pero is an award-winning pet food manufacturer based in the heart of Snowdonia.

Producing a range of all-natural foods and treats, Pero's products are sold all across Europe.

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The Project

The core focus at Pero was to reposition the brand and shine more light on the consumer products they had available.

The company wanted to move away from a route to market which focussed on retailers, and sell direct to consumers.

I worked to establish a strong foundation from which Pero could connect directly with consumers, through a platform designed for e-commerce.

I also worked to update their brand, which needed a few small tweaks to bring it into the 2020's in style.

A new website

A major component that was missing at Pero was a consumer facing website.

A brochureware website did exist, but it ad no e-commerce functionality.

I wanted to change that, and worked with a web agency to build and implement a brand new e-commerce website, built on the Shopify sales platform.

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A new look

In order to create better brand consistency across all out marketing materials, I produced a new suite of brochures for the Pero sales teams to use when contacting their retail partners.

The new brochure was designed to be packed with information, and easy to read - making the complexities of understanding pet food ingredients accessible to everyone.