iVendi

iVendi is a leading supplier of automotive finance and retail technology.

They make vehicle buying easier by connecting finance to every step of the journey.

The Project

The project undertaken at iVendi was the launch of a new website.

We wanted to showcase iVendi as a thought leader in the industry. Communicating our Connected Retailing model to audiences across the sector.

I approached web developers with the need to integrate a site into the HubSpot CRM.

Our goal was to feed leads into our sales pipelines and improve sales conversions.

The site keeps the user journey in mind at all times.

The site benefits from organic user journeys that improve lead generation. With content to suit different automotive sectors.

Serving as a live resource. The site is a hub for self-service support and easy integrations.

It also acts as a central resource to showcase the company culture. Acting as a home for job posting and recruitment purposes.

It was important we found a developer with experience creating websites for HubSpot.

The company had recently adopted the HubSpot CRM.

It was a strategic priority that all marketing activity fed into the new system.

By feeding pre-qualified leads into sales pipelines, the site improved conversions. Keeping sales teams happy and improving the customer life-cycle.

To improve iVendi's organic search performance we implemented a pillar content strategy.

We focussed on keywords and topics our customers would search for. And delivered value through content that answered their questions.

We provided guides and resources that kept our audience informed.

Our blog drove thousands of visitors to the site and converted them into leads.