Atkore
Atkore is an international manufacturer with brands supplying products to the construction, electrical, and industrial sectors.
The Project
Atkore owns a portfolio of brands supplying products globally to industries ranging from mechanical and electrical installation, to infrastructure.
Covering EMEA and APAC, we needed to bring Atkore's new brands in-line with the parent company.
I primarily worked for the Marco and Unistrut brands.
I worked in the EMEA team, and did some work for the APAC team.
Primarily focussed on the UK and European market, I created brochures, technical documents, and updated the website for one of Atkore's brands, Marco Cable Management.
A new website
The Marco Cable Management brand needed to be integrated more closely with Atkore.
Having previously launched a new website for the company, the enhanced functionality, and ease of use stemming from the modern CMS made it easy to update branding in-line with Atkore house styles.
Primarily brochure-ware, the site serves as a central hub for customers to find technical documentation and product information.
Brochures
In the early days we needed to keep our brochures as consistent as possible.
Simplified branding, with colour coding to make identifying each brand as easy as possible.
All of our brochures were sent out together, and making them easy to read and use by customers was top of the agenda.